PALETTE

My Strength is My Variety of Colors

In a world where denim has long been synonymous with shades of blue, a new era dawn. Nature’s vibrant PALETTE becomes our muse, and the denim canvas transforms into a symphony of hues inspired by the earth’s most charming tones. Our GLEAM with nature inspired colors; from the serene Olive Grove to the warm embrace of Camel Sands, from the delicate Rose Petal to the deep and smoky Tobacco Leaf, to the fiery essence of Terra Blaze and more.

Each shade is carefully curated to evoke the emotions and sensations of the natural world, while our over dyed/permanently tinted ICON family add a touch of modernity and playfulness to the mix.
Our PALETTE denim collection weaves a pattern of colors that celebrates the beauty of both nature and artistry. In the spectrum of PALETTE, whether you’re seeking the calm and grounding essence of natural hues or the bold and adventurous spirit of our over dye tints, there’s a shade for every mood, every occasion, and every individual style.